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Protecting families across America

Protect the people
who protected you.

Your mom gets scam texts every day. Your dad answers unknown calls. You can't be there for every suspicious message — and honestly, you shouldn't have to be. That's our job.

Join the Waitlist →
See How It Works
Scam Shield
● Active
Today · 9:32 AM
I got a text saying my account is suspended. They want me to click a link. Is it real?
Hi Esther! You did the right thing checking with us first. 😊
HIGH RISK: Phishing Scam
This is definitely a scam. Do NOT click that link or give them any personal information.
It's a trick to steal from you. You did everything right! You are safe! 💚
Thank you! I feel much safer now. 💙
Alert sent to your family
Scam blocked ✓ Mom is safe
$4.9B
reported loss to FBI in 2024
1 in 6
seniors targeted every year
44x
increase in fraud since 2020
The Problem

They get scammed. You lose sleep.

Elder fraud isn't just about stolen money. It destroys confidence, independence, and family peace of mind.

She clicks links. You lose sleep.

Your mom is sharp, capable, and fiercely independent. But scammers are sophisticated; they impersonate Medicare, the IRS, even her grandchildren. She can't tell what's real anymore, and she's too embarrassed to ask for help. So she just clicks.

$4.9B lost to elder fraud in 2024 — FBI reported losses only

You're their IT department. 24/7.

You field the "is this email real?" calls. You remotely troubleshoot sketchy links. You lie awake wondering what they clicked when you weren't looking. You love them, but you can't be there for every suspicious text.

54M adult children are de facto tech support

No more "Is this email real?" calls at 10pm. No more remote troubleshooting over FaceTime. No more lying awake wondering what they clicked. We handle it — so you can stop.

That's not just peace of mind. That's getting your evenings back.
How It Works

Your parents text. We protect.
You breathe.

Got 3 minutes? That's all it takes to stop worrying about Mom. No apps to download. No settings to configure. Our assistant lives where your parent already is: in their text messages.

1

You sign up & add your parent

Takes two minutes. Add your parent's name and phone number. That's it, no tech skills required on either end.

2

We text them a contact card

Your parent gets a text with a tap-to-save contact card. Our assistant is instantly in their phone: no typing, no typos, no confusion.

3

They text us. We protect.

Anytime something feels off (a weird email, a suspicious call, a strange text), they text us. Our assistant responds in seconds.

How Setup Works

From sign-up to protected in 3 minutes.

Watch the full onboarding flow — live on the phone.

You sign up
Add your parent's name and phone. Takes 60 seconds.
Protection is sent
We automatically send your parent a friendly introduction text.
Mom gets the text
A warm message arrives with a contact card link.
One tap saves the contact
She taps the vCard — our assistant is saved in her contacts instantly.
She's protected forever
She texts us anytime something feels off. Our assistant responds in seconds.
Set Up Protection
Parent's name
|
Their phone number
Send Protection to Mom →
Protection sent to Margaret! 🎉
She'll get a text in seconds.
We'll notify you when she's set up.
🔔
You'll be notified when Mom saves the contact
+1 (888) 237-6431
Unknown Sender
Today · 2:31 PM
Hi Margaret! 👋 Your daughter set up scam protection to keep you safe.
Tap below to save my number — so you'll always know it's me. 💙
Scam Shield 🛡️
Tap to save contact
›
+1 (888) 237-6431
Unknown Sender
AI
Scam Shield 🛡️
+1 (888) 237-6431
Scam Protection Assistant
Add to Contacts
Saved to Contacts ✓
AI
Scam Shield 🛡️
● Active
Today · 3:14 PM
I got a weird email saying my Social Security is suspended. Is it real?
That's a scam! 🚫 Social Security never contacts you this way. Do NOT call the number. Delete the email.
See It In Action

Like texting a trusted neighbor who knows every scam.

Our assistant responds in plain, warm language. No jargon. No judgment. Just a clear answer: safe or scam, and exactly what to do next.

That took 12 seconds. No app. No password. No 45-minute phone call with you explaining what phishing means.

Catches every scam type

Phishing, impersonation, tech support scams, prize scams, fake Medicare calls. Our assistant knows them all.

Alerts you for high-risk threats

When we catch something serious, you get an instant notification so you always know Mom is safe.

Never condescending, always kind

Our assistant makes your parent feel smart for checking, not embarrassed. That's why they actually use it.

AI
Scam Shield 🛡️
● Active
Today · 2:14 PM
I got an email saying my Social Security is suspended. They want me to call right away. Should I?
Hi! You did exactly the right thing checking with us first. 😊
HIGH RISK: Gov't Impersonation
This is a scam. Social Security never contacts you this way. Do NOT call that number.
Delete the email. If worried, call SSA directly: 1-800-772-1213.
Thank you! I feel so much better. 💙
Alert sent to your family
🛡️

Identity theft services tell you after you've been robbed. We stop the robbery before it happens.

LifeLock, Aura, and credit monitoring all work the same way: they react. Our service is different — we're in the conversation before your parent clicks, calls, or pays. Prevention, not detection.

The Reality

54 million families share this problem. You're not alone.

Every day, millions of adult children worry about what their parents might click. Our service was built for exactly this.

54M
Adult children in the US
Who worry daily about their aging parents falling for scams, and have no good solution today.
300K
Financial advisors
Seeking tools to protect elderly clients, a ready-made B2B distribution channel.
$4.9B
Reported to the FBI in 2024
Growing 44x since 2020 — and most losses go unreported. The real number is far higher.
💌

Love what you see?
Be the first to know when we launch.

We're wrapping up early access. Reserve your spot now and we'll reach out the moment your family can start using it — no spam, just one email when it matters.

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Here's what this isn't.

Not another app your parent won't download. Not another dashboard you have to check. Not another thing on your plate.
Our assistant lives in their text messages — the one place they already know how to go. If they can text you, they can text us. That's it.

AI

Your family deserves protection.

Setup takes 3 minutes. No app to download. No tech skills needed. Just peace of mind, starting today.

Join the Waitlist →
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